The Codebreaker

Walter Issacson’s words formed my understanding of Albert Einstein, Benjamin Franklin, Steve Jobs and Leonardo da Vinci. Given his habit of writing engaging biographies from the most well known people on the planet, I was surprised to hear that his latest book was about someone I’ve never heard of: Jennifer Continue Reading

Crossing the Chasm

Crossing the Chasm is a marketing book by Geoffrey A. Moore that explores the dynamics of marketing high tech products in early stage startups. While an older book, it continues to be read because the exploration and expansion of the diffusions of innovations model continues to have a significant and Continue Reading

Review: How we Got to Now

Stephen Johnson loves making broad and interdisciplinary connections. He describes the complex evolution of technology, and the interactions of events leading to our modern world with an emphasis on understanding the true nature of role of innovation. In 289 pages, he surveys history, through the lens of the causal factors Continue Reading

Review: First by Rich Froening

CrossFit is still a new and growing sport which is misunderstood by many to be a place only for the elite. Rich Froning brakes down the barriers between the most elite tier of the sport and the most casual reader as he lays out his life and worldview in an Continue Reading